99% of t-shirts end up in landfill, so our new t-shirts and hoodies are designed to be sent back when they're worn out.

Every year 100 billion new items of clothing are produced. A truck full of clothing is burned, or buried in a landfill every second. The textiles industry is the second largest polluter in the world, and slowing fast fashion down a bit won't fix it.

Our new tee's and hoodies are made from natural materials, not plastics. All organic tee, without plastic, means you can wear your tee knowing it'll never go to waste. A pure material makes remanufacturing possible, and means products that are softer, and harmless to the environment. The material from products sent back to us is recycled and redesigned into new items of clothing. The cycle itself is renewable, which means our products can be returned and remade again and again and again.