The POW brand was first dreamt about in 1997 on a road trip to a Washington State ski resort, Steven’s Pass. Years later, 2002, founder Dustin Goss began the branding and company development for POW that has emerged into a rapidly developing brand focused on quality hand-wear. By the 2008 season POW had achieved distribution in over 30 countries and began to drive a global brand culture that resonates to this day world-wide with a single product line. And in 2010 POW was extended a GORE-TEX® license that allowed them to feature the durable and waterproof material in their products; meanwhile validating the “Built to Last” and “All Day, Everyday” mantras the company is known for.
Leave it to POW to bring you the finest fitting, feeling, and most functional hand-wear for winter sports.